Bio
Born in a small town in North Bulgaria, Ralitsa is initially an economist, achieving a 1st class BA and MA in International Business and Management.
She always demonstrated a passion for design and parallel with her education as an economist she started training as an interior designer and 3D visualizer. She created Smart Design at the beginning of 2014 and slowly developed her network of clients and suppliers.
In 2017 she moved to England with her family. Here she graduated from the University of Portsmouth, achieving 1st class honors in (BA Hons) in Interior architecture and desgn. At the same time she worked part-time as a microbiologist and technical officer in a scientific service and as an office - laboratory assistant in a grain store. Parallel with that she continued her work as a freelance interior designer.
Throughout the years she participated in many design competitions in Bulgaria, England, and Russia, with some achieving shortlists and nominations. Some of her projects were displayed during the Gala Award evenings by Ideal Standard and The City Academy Awards.
In 2018-2019 she was ranked 2nd in the Top 25 Best visualizer's - interior in one of the biggest creative platforms in England. In 2019 her first-year university project "The 21st Century Coffee House" was awarded The City Academy Awards. The same year she exhibited some of her designs and artwork at the Parallax Art Fair, in London. The following year, she was selected by a member of the UoP for the "Women in Property" national student awards, in England and was nominated and shortlisted for the South-East region among approximately 500 other students.
Her passion for Design for Health started in 2017 with her conceptual project "Little Heroes" - a pediatric clinic.
In 2020, she worked on her major university project "Camino" and developed a concept that promotes attention towards people affected with cancer. That nurtured her desire to transfer from the "just beauty" design to a design with specific attention to human health, mental health, and well-being.
After her graduation, she got approval and an invitation for an MA in Design for Health from a university in Toronto, Canada, but she preferred to continue her development here in England.
She works hard on projects to support accessibility, dignity, health, mental health, and well-being and also does research on the negative effects of cancer on humans and how we can use the design philosophy for the mitigation of those effects.